FOUNDER & CEO

What's your fav TV show right now?
Just started rewatching ‘Sex and The City’, it hits veryyy differently in your 30s.

Coffee or tea?
Peppermint tea all day, every day.

What hobby are you obsessed with right now?
I have just found half stitch, and I am in love.

What's something small that makes your day better?
Cuddles with my husband and my poodle.

What brings you to YAM and this role?
It all started with singing. I made my operatic debut singing Alisa opposite Jessica Pratt when I was 22, but for the last 10 years, I have always had a side hustle, another way of supporting myself so that I could pursue this performing career.

In 2020, I started building websites for musicians, which slowly morphed into social media management, which is now the core offerings for YAM. I feel so strongly about bringing classical music into the mainstream, we're so far behind in the online space compared to other industries. It's become my mission to learn everything I can and help bring our whole industry forward, because opera and classical music have such a unique opportunity to explode right now, we just need to show up for it.

@shakiratsindos

CRM MANAGER & STUDIO COORDINATOR

What's your fav TV show right now?
'The Boys' - Season 5. Gruesomely funny.

Coffee or tea?
Coffee but decaf because I'm old now. Tea at night with a pinch of salt, try it!

What hobby are you obsessed with right now?
Writing a musical and growing disappointing courgettes.

What's something small that makes your day better?
Walking or even looking at my dog!

What brings you to YAM and this role?
I'm also an opera singer, so I've always been immersed in classical music and interested in how the new marketing and social media landscape can help to promote and grow the industry. At YAM I've gotten to combine that background with hands-on experience in audience engagement and relationship management, in a way that fits my unpredictable schedule!

GENERAL MANAGER

What’s your fav TV show right now?
Vigil - I’m obsessed with Suranne Jones! (p.s can’t wait for the new season of Doctor Foster)

Coffee or tea?
Tea for sure, although an iced coffee in the morning is always a nice way to start the day

What hobby are you obsessed with right now?
Knitting! My last cardigan took 4 months to make so I’m having a little break this month and planning my next projects - but my family will all be sporting knitted goods this year

What’s something small that makes your day better?
Definitely any interaction with a dog, or ticking a big thing off my to - do list

What brings you to YAM and this role?
I trained as an opera singer, but when Covid began, I pivoted into Business Development and Customer Experience alongside singing. I love my role at YAM as it pulls on my expertise in both. Every day brings something new. I love talking to artists, learning about their journeys and helping them reach their online goals. YAM gives me the opportunity to think creatively, problem-solve and make an impact within classical music.  I’ve always been fascinated by how other industries use digital platforms and innovative marketing to grow their audiences, and I’ve seen a real gap between that and the way classical music is often presented and promoted. Our mission is to ultimately make the industry more visible, accessible and relevant to a wider audience.

@oliviarosesingleton
@yourprivatemusician